Pay Per Click

Gaffis Technologies Pvt. Ltd.


Our PPC experts work by analyzing your business goals. We analysize your account regularly, filter keywords & more for successful PPC Campaign. We planned PPC Campaign based on your budget, need & goals. Our work process involves the following steps:

  • Market Research & Analysis - Complete Market Analysis & Industry Research
  • Website Analysis - Detailed Website Analysis, Product Analysis, Onsite Recommendation & More.
  • Target Area Marketing - Understanding business targeted area, implementing ad strategies & technologies for target areas.
  • Keyword Research - In-depth Keyword Research, Competitor keywords analysis, Analyzing Converting keywords & more.
  • Ad Copy Creation & Testing - Creation of converting ad copies, ad A/B testing, ad tweaking & more.
  • Campaign Structure - Complete campaign design, setup, management & more. Creating & designing of adgroups, keywords, ad copies & more.
  • Bid Management - Assigning appropriate CPC bid, filter of unwanted keywords, bid adjustment & management to give you the best ROI.
  • Improving CTR & reducing overall ad cost & budget management
  • Campaign monitoring & management to run campaign effectively for overall campaign success.
  • Conversion tracking implementation, assistance & landing page optimization
  • Complete campaign support & reporting.


  • PPC helps to assess the effectiveness of cost and profit that comes in internet marketing.
  • Websites also offer PPC ads because they can help to display an advertisement when any of queries for keyword matches with the advertiser or when it displays content for the site.
  • Advertising in PPC is nimble where the organic search engine marketing provides unmatched abilities for changing according to market conditions and their interests.
  • PPC helps to generate highly targeted traffic to your site for a fraction of given paid advertising which is longer and has high specific phrases that can also be the bargain.
  • By default Ad words in Google sets up campaign nationally. If you provide service to the geographic location it helps to customize targeting of location in Google ad words.
  • Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
  • Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.
  • We deliver results that help our clients achieve their business objectives. We manage our clients accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
  • Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.

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Pay Per Click includes

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable 'potential customers' into 'loyal customers'. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We'll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand's presence.


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PPC also known as Pay Per Click, is an internet marketing advertising model in which advertising cost is based on qualifying clicks, which means the advertising payment solely depends on the clicks. These are the ads which appear at the top & on the right side of Search Engine Result Pages.
In PPC advertising model, advertisers bid on keywords for which they want their ad to appear. Depending on the competition, popularity & search volume of those keywords advertisers need to adjust their bid. Advertising cost in PPC depends on Keyword Bid & Clicks received on the particular ad.


Most common mistake in PPC advertising is the selection of wrong keywords. Choosing the right keyword is the basis of successful PPC campaign. At Gaffis our expert PPC management team performs effective keyword research depending on your marketing goal. Our team has vast experience in Search & Display network advertising. Our team utilizes the best search marketing techniques to give you the best keyword base for your campaign success.

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