Gaffis Technologies Pvt. Ltd.
The fact is that Facebook is cheaper than LinkedIn. However, many people lie on their profile on Facebook so your advertisement may reach the wrong people. LinkedIn offers better quality leads at a higher price.
LinkedIn is far superior in delivering B2B leads in both quantity and quality. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. Facebook may have more monthly active users, but LinkedIn clearly separates itself as the go-to for B2B content distribution.03-Nov-2022
Reach over 850 million professionals on the world's largest professional network. Native ads that appear in the LinkedIn feed. Engage your audience with LinkedIn messaging. Simple PPC or CPM desktop ads.
Many people think that LinkedIn ads are only good for awareness, but that couldn't be further from the truth. On average, LinkedIn ads in the U.S. see a 6.1% conversion rate. That's more than double the Google search rate of 2.58%!
LinkedIn paid ads have a more expensive cost-per-lead because you're paying for quality, so it is worth the higher price tag.
To sum up, LinkedIn Ads are traditionally better for reaching B2B markets because of the platform's professional nature, while Facebook Ads are better for B2C brands.
Are Linkedin ads worth it? Linkedin ads are worth it if you have a high-ticket offer. That is because the cost to run ads are a little higher than on other platforms. But the quality of leads you get will be better and more likely to convert.
LinkedIn also says that video ads see, on average, 2x higher engagement, and 3.5x higher CVR for B2B brands than static posts, so there are some fairly compelling stats that support the use of video ads over still image promotions.
Minimums. The minimum daily budget amount required to start on LinkedIn is $10, for any ad format. The minimum lifetime budget amount for new, inactive campaigns is $100.
Reach professional audiences with Ad Targeting.
Find professionals on LinkedIn who look, act, and behave like your top customers with Lookalike Targeting.
Find similar business professionals who might be interested in your offerings using Audience Expansion.
Find your exact target audience matched to a list of your contacts, by company or recent engagement on Matched Audiences.
Serve ads beyond LinkedIn via the LinkedIn Audience Network.
Learn why today’s LinkedIn audience is a more actionable, receptive and powerful consumer.
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