LinkedIn Ads

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OVERVIEW

LinkedIn Ads work in five steps, once you have LinkedIn Campaign Manager:

  • Choose an objective (awareness, consideration, or conversions)
  • Select targeting criteria
  • Pick an ad format (sponsored, message, dynamic, or text ads)
  • Set an ad budget, and
  • Measure your ad's success

The fact is that Facebook is cheaper than LinkedIn. However, many people lie on their profile on Facebook so your advertisement may reach the wrong people. LinkedIn offers better quality leads at a higher price.

LinkedIn is far superior in delivering B2B leads in both quantity and quality. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. Facebook may have more monthly active users, but LinkedIn clearly separates itself as the go-to for B2B content distribution.03-Nov-2022

Why is LinkedIn ads important for business?

Reach over 850 million professionals on the world's largest professional network. Native ads that appear in the LinkedIn feed. Engage your audience with LinkedIn messaging. Simple PPC or CPM desktop ads.

Why LinkedIn ads are the best?

Many people think that LinkedIn ads are only good for awareness, but that couldn't be further from the truth. On average, LinkedIn ads in the U.S. see a 6.1% conversion rate. That's more than double the Google search rate of 2.58%!

  • Target a highly specific audience.
  • Insert tracking links.
  • Create a wide variety of ads.
  • Monitor your budget easily.
  • Increase conversions.

Why is LinkedIn ads more expensive?

LinkedIn paid ads have a more expensive cost-per-lead because you're paying for quality, so it is worth the higher price tag.

Why LinkedIn ads are better than Facebook?

To sum up, LinkedIn Ads are traditionally better for reaching B2B markets because of the platform's professional nature, while Facebook Ads are better for B2C brands.

Is LinkedIn worth advertising?

Are Linkedin ads worth it? Linkedin ads are worth it if you have a high-ticket offer. That is because the cost to run ads are a little higher than on other platforms. But the quality of leads you get will be better and more likely to convert.

Which ads are most effective on LinkedIn?

LinkedIn also says that video ads see, on average, 2x higher engagement, and 3.5x higher CVR for B2B brands than static posts, so there are some fairly compelling stats that support the use of video ads over still image promotions.

What is minimum budget for LinkedIn ads?

Minimums. The minimum daily budget amount required to start on LinkedIn is $10, for any ad format. The minimum lifetime budget amount for new, inactive campaigns is $100.

Ad Targeting

Reach professional audiences with Ad Targeting.

Lookalike Targeting

Find professionals on LinkedIn who look, act, and behave like your top customers with Lookalike Targeting.

Audience Expansion

Find similar business professionals who might be interested in your offerings using Audience Expansion.

Matched Audiences

Find your exact target audience matched to a list of your contacts, by company or recent engagement on Matched Audiences.

LinkedIn Audience Network

Serve ads beyond LinkedIn via the LinkedIn Audience Network.

Meet the LinkedIn Member

Learn why today’s LinkedIn audience is a more actionable, receptive and powerful consumer.

  • #1 LinkedIn was rated the #1 platform for B2B lead generation.
  • 2-3x Brands see a 2–3x lift in brand attributes when advertising on LinkedIn.
  • 33% Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn.
  • 40% 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
  • 2x Marketers see up to 2x higher conversion rates on LinkedIn.
  • 6x Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.

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