App Store Optimization is the process of improving the visibility of mobile app (iPhone, Android) in the app store (iOS & Google Play). This helps App in ranking high in the app store’s search results that translate heavy traffic of potential customers on the app’s page. It is also known as Mobile SEO or APP SEO. We all know that SEO (Search Engine Optimization) has been for websites just like that ASO (App Store Optimization) is for mobile apps
