PPC also known as Pay Per Click, is an internet marketing advertising model in which advertising cost is based on qualifying clicks, which means the advertising payment solely depends on the clicks. These are the ads which appear at the top & on the right side of Search Engine Result Pages.
In PPC advertising model, advertisers bid on keywords for which they want their ad to appear. Depending on the competition, popularity & search volume of those keywords advertisers need to adjust their bid. Advertising cost in PPC depends on Keyword Bid & Clicks received on the particular ad.
Most common mistake in PPC advertising is the selection of wrong keywords. Choosing the right keyword is the basis of successful PPC campaign. At Gaffis our expert PPC management team performs effective keyword research depending on your marketing goal. Our team has vast experience in Search & Display network advertising. Our team utilizes the best search marketing techniques to give you the best keyword base for your campaign success.