The holidays are almost here, and with them come an important influx of online spending. Whether or not you have got a holiday marketing plan in place or are creating one now, you don't want to miss out.
This post will cover the trend for the 2020 holiday season, important Steps for holiday email marketing success.
Preparing for holiday sending:
Before you get started with your holiday email marketing campaigns, prepare your email program for an influx in sending. This means cleaning out your email list, freshening up your email template sand segmenting your email lists.
Get to know your audience:
A deep understanding of your recipient audience is one of the most significant aspects to take stock of before you start emailing them. Your targeted audience is more than just a demographic group. Ask yourself and try to address the following questions in as main detail as possible:
- When do they prefer to be communicated to?
- What types of activities distinguish your targeted audience from the general population?
You are unlikely to address these questions completely the first time around, but the beauty of email marketing strategy is that over time, you will whip up critical insights and information about your recipients so that you can make intelligent changes to your program in your proceeding email marketing campaigns.
Growing Your Email List:
What most people do when they want to build an email list is to put an opting form on their website and hope that people sign up. Unfortunately, this approach usually doesn't work very well.
To grow your email list, you need to attract customers with a compelling offer. You need a lead magnet.
Segment your email list:
Most Email marketing experts will tell you to build an email list. But what they don't tell you is that your email list will not be as successful without proper segmentation. Email marketing used to be more of a "batch and blast" communication - everyone gets the same message at the same time. These days, you'll experience higher engagement if you cater to your messages to specific characteristics that you know about your customers.
Personalize your emails:
Personalization is not necessarily new for 2020. But it keeps picking up steam and becoming increasingly significant for email programs. Batch and blast emails just are not going to cut it or output in high conversion and engagement rates.
To personalize your email, you must first consider what user data you have.
Follow a pre-send checklist:
Do not set yourself up for failure on your next email campaign - create a checklist of all main steps you need to consider before pressing "send". We have compiled a simple checklist that you can reference, but be sure to add your own product custom to your program to make sure you have a seamless sending experience, at any moment.
Reward your VIPs:
Your VIP recipients are your top brand ambassadors. Subscribers who always open and click your email deserve a little extra attention for their loyalty and engagement. Plus, you can glean valuable data from your VIPs.
Review your landing pages:
Writing copy for your email campaigns will require a good piece of your time. But also think about where you are sending your recipients. Send your recipients to landing pages that make sense based on your goals and email copy and that provide a seamless transition.
Have a plan for the holidays:
An effective email holiday marketing campaign can do wonders. It is one of the better holiday marketing strategies for e-commerce businesses. Start pushing your promotional emails two weeks before New Year but do not influx the inbox of your clients.